It all started like this…
Last June I published this in my personal blog and I would like to put it here so that it becomes part of the story starting now with this íncipy blog debuting tomorrow, so I leave you now with what I have written so that you can have it on record.
It’s been over two months that I have wanted to write this and today the day has finally come. The division of Professional Consulting has become an independent company. It is called íncipy, and it is the most exciting professional project I have undertaken so far.
Why this change?
In fact, more than a change, it is an evolution because, since we started in September 2005, we have seen steady growth. Not only in the business but in the interest of customers who are today convinced that social networks and new technologies correctly aligned with the strategic management can be a competitive factor for their businesses or organisations.
As we have grown, we have also noticed that this consulting business is very different from the database exploitation businesses, which is the natural business of Profesionalia (secretariaplus.com and directivosplus.com). This, together with the current context that requires that every company concentrates on whatever area they know best, made us one day make the decision to take the journey on our own, while still keeping the relationship. That way, Profesionalia and the USG People group it belongs to, are now íncipy customers.
From then and until now, everything has been preparing us to consolidate what I am announcing today while not forgetting even for a second our valued customers. They are the reason behind our project and we owe them this new phase. Thanks for your trust and support!
But what is íncipy?
The first Spanish company devoted to the outsourcing of digital innovation. We teach and help our clients to use the best technology to obtain the best results. We are experts in recruiting and capturing customers and employees, in creating new products/services, in new marketing channels and in shaping new marketing strategies, focused on interactive systems, social networks, Web 2.0, and whatever the future may hold…
We do not consider ourselves consultants but a driving force as we believe that the work is not finished until our clients have successfully implemented all the changes we help them to bring about. Thus, we get involved in every project as if it were our own. We involve ourselves in the natural dynamics of our clients work and help them, not just to obtain the results they expect, but to grow and develop as professionals during the process.
In other words: it is as if our customers are able to hire internally, for a period of time, the best professionals to coach them, teach them and help the rest of the organization to obtain the highest performance possible or to resolve a pending matter, without having to add anyone to the staff.
Among íncipy´s partners are some of the people that I admire most in the digital marketing industry, people from whom I have learned in my career and whom I am now lucky to have so close. Soon there will be more information on the website we are preparing. If you want to receive notification when the site is ready, you can add your contact information here.
Why this name?
When we started to think about what to call it, we knew it should not sound like technology or pure consultancy as our competitive strength is to help achieve things. No matter whether the strategy is ours or if it already exists.
We also knew that in whatever we do there is a constant: innovation applied to the digital world. That means ensuring that new technologies are serving the company and obtaining real benefits reflected in the results.
That is the most frequent problem we find with our customers, not that they do not know the proper strategy but they have difficulties carrying it out, either because it is not very realistic or because those in charge of carrying it out do not know how to do it or are not able to do so.
íncipy comes from the Latin incipit, a word that means ‘beginning’ and refers to the first words of the text of a manuscript or ancient printed document. The Wikipedia definition makes perfect sense out of it all.
What changes from now on?
Apart from new partners, brand and office, we are changing the way we offer our services. We are working much more as assistants or trainers for our customers. The Business Training line will be one of the most active ones. But I don’t want to announce much more as the website will explain it in greater detail.
What does not change?
Most importantly, the human resource team and the customers. The members of the internal team of the consulting unit of Profesionalia are the same who are working now for íncipy. The customers that have trusted us up to this point, continue to do so now in the same way. The technology partners, the team members and the vocation of services remain the same. Not only have they not changed but they have been reinforced.
You will be able to see more very soon. I hope to receive your comments :)
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