Tomorrow Wednesday, July 15 in Madrid, and on Thursday, July 16 in Barcelona, I will be hosting a workshop on Twitter applied to business. The idea came up at a FECEMD meeting some weeks ago and with a couple of emails, it was all set up and organized. More than 160 people have signed up in Madrid and just as many in Barcelona. That is good!

This time, I have been lucky to be able to choose my good friend Marc Cortés as co-instructor in the workshop. He will explain the more functional side of Twitter, and I will speak about the need to define the digital strategy in social networks for the company. We will also talk about the opportunities to make good use of Twitter and the risks generated otherwise.

We will also study a couple of cases of Spanish companies that are using Twitter from a strategical point of view. In Madrid, we will be with Pedro Jareño from mininube and in Barcelona with Nico Bour de eDreams, As you can see, it will be interesting. I hope you will have the chance to send a comment on the subject. I am sure I will find more than one friend among you.

By the way, if you want to download the presentation, this is the link.

Edited on Saturday, July 18 to add some links:

A picture of a workshop in Barcelona. The room was full, some people were standing.

• Presentation by Marc Cortés.
• Presentation by Pedro Jareño (pending).
• Presentation by Nico Bour.
• Report by Javier Piedrahita from Marketingdirecto.com, with video and pictures…
• Report by Mar Abad from Brandlife.es
• Pictures of the workshop in Barcelona on the Fecemd Flickr.