Joana Sánchez

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President of íncipy, S.A. and Marketing Digital Avanzado, S.L. (searchmedia.es). Together, they make up a solid group of specialists on the digital economy.

President of Muchoviaje, S.A. and Mediabit, S.A. Member of the Board of Directors and Council of Muchohotel, S.A. representing Inversiones Hemisferio, S.L.

Founder and member of the Board of Directors of elaceitedejaen.es

Vice-president of FECEMD, the Spanish Federation of the Digital Economy.

Past positions:

2001 / 2008 – CEO of the e-commerce and distance selling division of Grupo Planeta. The division is made up of six companies and over 200 professionals devoted to distance distribution and to managing more than one million customers using direct, interactive and relationship marketing strategies mainly using channels such as television, telephone and Internet.

Founder and CEO of Planeta Directo, S.L. (2001), Planeta Directo Selección (2003), shopo.tv (Canal Directo Interactivo, S.L., 2005) and Planeta eComerce Network, S.L. (2007) including, among others, dvdgo.com, ociojoven.com and centraldelvideojuego.com

“One of the greatest challenges and at the same time, one of the most passionate projects I have ever led”

1999 / 2001 – Director of Marketing, CRM, Communication and New Channels of Grupo Deutsche Bank SAE in Spain and Portugal. Member of the Board of Directors of Private and Business Banking and of the European Marketing and Communication committees.

1998 / 1999 – Director of Marketing of Planeta Crédito, S.A., a company specializing in the publishing and distribution of major published works through business networks of over 2000 dealers in Spain and Latin America.

1984 / 1998 – Editorial Planeta, S.A. Various responsibilities from the time of her initiation into the company in 1984 up to her professional and management responsibilities in Direct Marketing for this publishing company.

Throughout her entire professional career, she has spoken at different forums, events and with associations explaining, training and promoting an industry that began with distance selling and which currently makes up the entire digital economy. This is where she firmly believes that the future of economic recovery and development in Spain lies.

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